Wednesday, March 16, 2011


Personally I disagree. I had a blast on my paper route and have dozens of stories.

The video I am helping you skip seems like a paid advertisement. Watch it if you want by clicking the title above.

But she's right, in that kids cannot relate to paper route stories. Routes are so big now that there's no way a kid could do it. Too bad.

Here's the stuff I thought was useful...

  • Think about your competition, and if there's somebody else out there doing something similar. How is your idea different from that?
  • Think about sales outlets... what kind of channel would you expect to see this on? 
  • Think about your audience. As creators we often are so absorbed in our creations that we forget what it's like to see it for the first time.
  • Get feedback, as much as possible... then follow up on the questions and comments as you develop the idea. Pay attention to places you stumble or feel less than confident during your presentation; work on those!
  • Design it as an outline of your presentation, but not as the presentation itself. It's a tool to aid the presentation. Make it available as a nice leave-behind, but don't just leave it. Ask if they would like a PDF instead.
  • 10 pages total. Has to have good grammar and writing & a fun, easy read
    • Overview
      • 1-2 pgs w/art; logline, include episode length.
      • START AT THE BEGINNING; introduce characters, allude to tone of the world & the possible/impossibilities.
    • Character Descriptions
      • One paragraph per main character (5 tops); examples of action, not adjectives.
      • Be imaginative
      • Do we know characters like these? What's the twist?
      • Be selective
    • Episode Springboards
      • This makes it or breaks it...
      • mini-episode outlines; beginning, middle, and (especially) end. Add 3 tableaus of high spots.
      • uses all characters; here are the personality characteristics that got them into trouble, and here's how those traits will get them out of trouble.
      • 5-7 springboards.
    • Art
      • specific per section of show
      • must show emotion
      • must display the tone of the show
  • Do think cross-platform.
  • Do have personality, point-of-view, and Uniqueness
  • Do not assume that more is better (trailer, tons of sketches).
  • Do not include budgets, marketing, L&M.

Bottom line; you are always selling yourself as a professional, interesting, artistic, creative problem solver. No is not forever. You never know what's going on behind the scenes.

*sigh* I miss my paper route. :)


  1. Did you sling papers from a bicycle? Was it red?

  2. I ran. Every morning from 2-6 AM for 2 years. I did use my Red Geo Tracker, which anyone who had ridden with me would say I drove like a go-kart.

    And nothing against the Letter Carriers of America, but they are like Cub Scouts compared to Paper Carriers. They deliver through Rain, or Sleet, or Snow, or Hail... but only six days a week and in broad daylight.

    Paper Carriers are out there every single morning in all of the above weather conditions, for a fraction of the pay, and under deadlines that can conceivably cost them their entire weeks earnings for any disruption of service.

    God Bless Them Paper Carriers!